Maria Novoa-Brenholz

Co-Founder/Principal

Maria Novoa, after a 15 year career in the non-profit world, helped co-found ATR International, Inc. in 1988. Since then, she has been a key contributor to ATR’s success as a provider of flexible workforce solutions for technology-based organizations. Maria served as ATR’s Chief Financial Officer for eleven years, until she took on a more strategic, advisory role. She is now responsible for assessing overall company performance and assisting with strategic and organizational planning, as well as advising on ATR’s public and industry relations. Maria developed her expertise and understanding of employment, staffing and the labor market as a dedicated career counselor and job developer with SER Jobs for Progress. Originally founded in 1964, SER’s mission is to increase the development and utilization of America’s human resources, with special emphasis on the needs of the Hispanic community, other ethnic groups, and “hard to serve” populations, in the areas of education, training, employment, business and economic opportunity. 

Prior to ATR Maria spent seven years as an administrator at Stanford University Medical Center. Maria has been an active and committed member of the business community throughout her career, sharing her knowledge and experience to support the efforts of others whenever possible. She has been honored multiple times with the Women in Leadership Award presented by the National Association of Women Business Owners. Maria also provides active leadership for ATR’s corporate charitable efforts, including the firm’s division winning participation in the Leukemia and Lymphoma Society’s Corporate Cup Challenge.

Maria is a graduate of Heald Business College.